In this article
- 1. What is Digital Marketing Grant in Singapore?
- 2. What is the EDGE Grant in Singapore?
- 3. How Much Funding is Available for Digital Marketing in Singapore in 2026?
- 4. What Digital Marketing Activities are supported under the Grant?
- 5. What is Not Covered Under the Digital Marketing Grant?
- 6. How to Apply for Digital Marketing Grant in Singapore?
- 7. What are the Documents Required for Digital Marketing Grant?
- 8. Digital Marketing Grant – FAQs
Digital marketing is a crucial part of running a business in Singapore. Whether you want to increase sales, attract more customers, increase visibility or extend your business, your digital presence can help significantly. However digital marketing services like search engine optimisation (SEO), online marketing and social media advertisements can be expensive especially for small and medium scale businesses. To support businesses to adopt digital solutions, the Singapore government provides financial assistance through various business grant programmes.
This guide explains the available funding, eligibility and application processes to help businesses make informed decisions.
What is Digital Marketing Grant in Singapore?
The digital marketing grant in Singapore refers to the government’s financial assistance for eligible business to a adopt digital marketing solutions to improve on performance of businesses.
The businesses need not bare the entire amount spent on digital marketing. Instead, they may receive partial reimbursement through government-supported grant programmes.
In 2026, eligible digital marketing packages are supported under the EDGE grant’s digital marketing activity, subject to conditions and approved solution packages.
What is the EDGE Grant in Singapore?
The EDGE grant is a government business support scheme administered by enterprise Singapore. It has several business development and digitalisation programmes under one framework.
Under this EDGE Grant, businesses can apply for support based on the activities they want to undertake, including digitalisation, business development and overseas expansion.
The grants provide an overall annual funding cap of S$100,000 per company, with up to S$30,000 allocated for certain digital solutions and equipment activities. The annual cap resets on 1st April every year.
How Much Funding is Available for Digital Marketing in Singapore in 2026?
Eligible businesses can avail financial support from the government grants for digital solutions under EDGE.
The publish support structure for digital marketing activity is,
| Funding Details | SMEs | Non-SMEs |
| Maximum support rate | Up to 50% | Up to 30% |
| Qualifying cost cap | S$10,000 | S$10,000 |
| Maximum grant support | S$5,000 | S$3,000 |
The actual amount depends on eligible costs, approved packages and applicable grant conditions. These rates are applicable only to the digital marketing activities and they should not be confused with the rates available for the internationalisation activities.
The grant support is usually provided through reimbursement after the approved project requirements are fulfilled.
Read Also: Top 5 Government Grants for SMEs in Singapore
What Digital Marketing Activities are supported under the Grant?
The EDGE digital marketing activity supports the adoption of digital marketing packages. Depending on the packages, the services may include the following,
Search Engine Optimisation:
SEO helps businesses to improve their website visibility on search engines such as Google. It involves optimising the website content and usage of keywords and other technical elements to make it easier of the potential customers to find the business online.
Social Media Marketing:
Social media marketing helps businesses to interact with their customers through online platforms such as Facebook, LinkedIn and Instagram. This may include activities like running campaigns, advertising on social medias, developing social media strategies and engagement analysis.
Digital Marketing Strategy:
This may help businesses understand their current online presence, identify target audiences and develop a structured marketing strategy.
Read Also: Find the Best Corporate Grants to Grow Your Business
What is Not Covered Under the Digital Marketing Grant?
Not every digital marketing expense of a business can be covered under the government funding. The businesses should understand the difference between approved digital marketing solutions and the ordinary marketing expenses.
Expenses that cannot be covered under the standard EDGE digital marketing activities include,
- Advertising budgets paid directly to Google, Meta and other advertising platforms.
- GST and non-qualifying maintenance expenses.
- Services or features that are not included in the approved project scope.
- Projects started before the submission of grant application.
How to Apply for Digital Marketing Grant in Singapore?
Businesses can apply for EDGE digital grants through the Business Grants Portal.
Check the eligibility by confirming your business meets the ownership, registration and other activity-specific requirements.
Review the suitable digital marketing packages and obtain a detailed quotation.
Gather business information, proper quotation and other required supporting documents.
Apply through the business grants portal using company’s corppass before committing to the project.
Follow the approved project scope and complete the required activities.
Submit the required evidence and project report to request reimbursement.
Applications must be submitted by the businesses itself. The vendors can provide quotations and help the businesses to complete the process. But the vendors cannot submit or manage the grant applications on behalf of the business.
What are the Documents Required for Digital Marketing Grant?
The exact documents needed for digital marketing grant may vary based on the activities and application requirements.
Business should generally have,
- Company registration and ownership information
- A detailed quotation from the approved solutions provided
- Information about the proposed digital marketing solution
- Relevant financial or supporting documents required requested during assessment
Digital Marketing Grant – FAQs
Is there a digital marketing grant in Singapore in 2026?
Yes, eligible businesses can apply for support under EDGE grant’s digital marketing activity. EDGE replaced PSG, EDG and MRA for new applications from 30th September 2026.
Does the digital marketing grant cover Google Ads and Facebook Ads?
Advertising platform expenditures are generally not covered under the standard digital marketing activity. So, it may not cover Google Ads and Facebook Ads.
Can a new business apply for digital marketing grant?
A newly established business can apply for digital marketing grant if it satisfies the relevant eligibility criteria. Registration, ownership, business-activity and other conditions must be met.
Can businesses apply for more than one EDGE grant activity?
Yes, businesses apply for more than one EDGE grant activity for different eligible activities, subject to relevant conditions, restrictions and the applicable annual grant caps.
